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ABC The misunderstood boy learning ABC's: There was a boy who wanted to go out for recess. His teacher asked, "First tell me your ABC's". That night, the kid asks his mother "What're my ABC's?" She says, "Shut up!" He asks his sister the same question. She says, "yeah, yeah". He asks his brother his ABC's. The brother, who was reading comics, said, "Superman!" The boy asks his father his ABC's. The father, who had just lost his job, said, "Crap."

The next day, the teacher asked the boy his ABC's. He said "Shut up." She said "Do you want to go to the principal's office?" He said, "yeah, yeah." In the principal's office, the principal demanded, "Who do you think you are?" The boy yelled, "Superman!" The principal said, "What do you think this school is made out of?" The boy answered, "Crap."

act one's age Mr. O'Brien was playing tag with the children at the party. Then Mrs. O'Brien said, "Henry! Act your age!" and he stopped. Bobby cried when he broke his kite. Mother said, "You're a big boy now. Act your age."

advance Eyesight grows weaker with advancing years.

advantageous It is advantageous to you.

advent (noun) the arrival of (something important). The world has changed dramatically since the advent of television.

amigo Eric has been my amigo ever since we were little kids.

all or nothing an all-or-nothing approach. an all-or-nothing attitude.

The Angry Clergyman A clergyman walking down a country lane and sees a young farmer struggling to load hay back onto a cart after it had fallen off. "You look hot, my son," said the cleric. "Why don't you rest a moment, and I'll give you a hand." "No thanks," said the young man. "My father wouldn't like it." "Don't be silly," the minister said. "Everyone is entitled to a break. Come and have a drink of water." Again the young man protested that his father would be upset. Losing his patience, the clergyman said, "Your father must be a real tyrant. Tell me where I can find him, and I'll give him a piece of my mind!" "Well," replied the young farmer, "he's under the load of hay."

appologize We have to appologize you at first that our web-site is written in Japanese and other languages are not available at this time.

appraise The expert appraised the house. The teacher appraised the pupil's drawing.

apprise I must apprise you of an emergency situation. I'll keep you apprised. I'm sure she was fully apprised by her attorney. I would be very grateful if you'd keep me apprised of any developments. You've apprised him of Lisa's wishes?

at/by hazard at the hazard of one's life.

atheist The man said that he was an atheist. p> available Please note that this mail news is available only in the Japanese language at this time.

Bad News A man goes to his doctor for a complete checkup. He hasn't been feeling well and wants to find out if he's ill. After the checkup the doctor comes out with the results of the examination. "I'm afraid I have some bad news. You're dying and you don't have much time," the doctor says. "Oh no, that's terrible. How long have I got?" the man asks. "10..." says the doctor. "10? 10 what? Months? Weeks? What?!" he asks desperately. "10...9...8...7..."

bark up the wrong tree Sorry, pal, but you're barking up the wrong tree for christmas donations.

bet bet the farm [or the house, the ranch].

bite the hand that feeds one repay kindness with ingratitude; requite kindness with ingratitude; return evil for good; return good with evil; reward kindness with abuse.

bizarre I've never met anyone so bizarre. She really is a trip (to be rather strange).

The Blacksmith An old blacksmith realized he was soon going to quit working so hard. He picked out a strong young man to become his apprentice. The old fellow was crabby and exacting. "Don't ask me a lot of questions," he told the boy. "Just do whatever I tell you to do." One day the old blacksmith took an iron out of the forge and laid it on the anvil. "Get the hammer over there," he said. "When I nod my head, hit it real good and hard." Now the town is looking for a new blacksmith.

Border Patrol A fellow tries to cross the Mexican border on a bicycle with two big bagsbalanced on his shoulders. The guard asks, "What's in the bags?" The fellow says, "Sand!" The guard wants to examine them. The fellow gets off the bike, places the bags on the ground, opens them up, and the guard inspects... only to find sand. The fellow packs the sand, places the bags on his shoulders, and pedals the bike across the border.

Two weeks later, the same situation is repeated... "What have you there?" "Sand" "We want to examine." Same results... nothing but sand and the fellow is on his way again. Every two weeks for six months the inspections continue. Finally, one week the fellow didn't show up. However, the guard sees him downtown and says to the fellow, "Buddy, you had us crazy. We sort of knew you were smuggling something. I won't say anything what were you smuggling?" The fellow says, "Bicycles."

buck He was bucking the odds when he bought that failing business.

Bush Warns 'Taliban Will Pay a Price' Striking at night from aircraft carriers and distant bases, the United States and Britain launched a powerful barrage of cruise missiles and long-range bombers against Afghanistan. U.S. President George W. Bush says he has won a "firm commitment" of support from Chinese President Jiang Zemin for the war Washington is waging against terrorism after last month's attacks on the United States(CNN Oct. 19, 2001.).

We learned this week that if we can't bring Osama bin Laden to justice dead or alive, the White House can still slap him with that most American form of capital punishment - kicking him off network television(F. Rich, No News Is Good News, New York Times Oct. 13, 2001.).

Business Titles Hierarchy is still very much alive in Japan, although in a more subtle way, and is an important part of the business environment, as well as day-to-day life. The Japanese are extremely respectful of authority and believe that someone who has achieved a position of responsibility should be treated with respect, both inside and outside of the office. Reflecting this strong authoritarian trait is the value that the Japanese place on professional titles, clearly seen in the general usage of a persons title, even out of a business environment. It is perfectly normal for a Japanese worker to refer to his manager simply as "manager", substituting the individuals name completely with his or hers appointed title.

When meeting Japanese business associates for the first time, it is likely they will immediately wish to find out your company name and your individual title, which is why the exchanging of business cards is so important. From this information they can not only gauge your decision making ability but also your position in the hierarchy compared to themselves. This in turn will govern the way they will act with you and even the style of language they use.

Below is a brief list of Japanese titles and their English equivalent. Each company will probably use a variation of their own choosing, but the basic framework will stay the same. Chairman - Kaicho; President - Shacho; Vice President - Fuku Shacho; Senior Executive Managing Director - Senmu Torishimariyaku; Executive Managing Director - Jomu; Torishimariyaku; Director - Torishimariyaku; General Manager - Bucho; Section Chief - Kacho; Deputy Section Chief - Kacho Dairi; Chief Clerk - Kakaricho; General Employer - Ippan Shain

Canada How can you tell if you're in Canada? In July the standard greeting is 'have a nice day.' In January it's 'have an ice day.'

casino All Internet reports indicate that the online casino industry is in its infancy and growing at an incredible pace.

Cesare Borgia(1476?-1507) aut Caesar, aut nullus; either Caesar, or no one. All or nothing.

chance chance it. He has no chance of winning. sporting chance. He's got a sporting chance of survival.

cherubic The three-year-old girl has a really adorable, sweet, cherubic face.

come I don' know if he will come soon. She came up to me, her eyes shining. come/go up in the world. He has really come up in the world since we saw him lastĄühe is now a director of the company.

complex (adjective) difficult and many-sided. Negotiating peace in the Middle East is a complex process involving numerous countries.

consider Considering he is inexperienced, he does well.

copyright Software in source and object code form is copyrightable as a literary work. Ownership of the copyright vests initially in the work's author.

counteract (verb) to offset or neutralize. The city government increased the size of the police force to counteract the rise in crime.

Cyber Law EDWARD A. CAVAZOS & GAVINO MORIN, CYBERSPACE AND THE LAW: YOUR RIGHTS AND DUTIES IN THE ON-LINE WORLD (1994); Information Infrastructure Task Force, "A Framework for Global Electronic Commerce" produced by the Clinton Administration in 1997; Julian Dibble, A Rape in Cyberspace, THE VILLAGE VOICE, Dec. 21, 1993; ROBERT C. ELLICKSON, ORDER WITHOUT LAW (1991); ROBERTO UNGER, SOCIAL THEORY (1987); RONALD H. COASE, THE FIRM, THE MARKET, AND THE LAW (1990).

dicey unpredictable; risky; uncertain. a dicey situation.

die-hard I don't like these die-hards.

dodge use him just as a dodge. He's just being used (as a dodge). She's been using me as a dodge.

dominant (adjective) powerful; leading. Tiger Woods is the dominant player in golf today.

dominate (verb) to control the largest part of. Coca-Cola has dominated the soft drink industry for almost 100 years.

Ehime Maru Navy divers have recovered the bodies of six Japanese men and students killed when their fishing ship was struck by a U.S. submarine, and officials plan to begin taking the victims' relatives to the site.

elaborate (adjective) intricate; highly detailed. Persian rugs are woven with remarkably elaborate designs.

e-mail Many business people are finding out that they can now advertise in ways that they never could have afforded in the past. The cost of sending mass e-mail is extremely low, and the response rate is high and quick(USA TODAY)."

encyclopedia When John has to write a report, he refers to the encyclopedia.

exam If you are/intend to pass the exam, study much harder.

Excuses for being caught asleep at your desk "They told me at the blood bank this might happen." "I was testing my keyboard for drool resistance." "Why did you interrupt me? I had almost figured out a solution to our biggest problem." "The coffee machine is broken..." "Someone must've put decaf in the wrong pot..." " ... and in Jesus' name. Amen."

experience Experience is the best teacher.

eye Our eyes are always the same size from birth, but our nose and ears never stop growing. He thought and thought, his eyes closed.

farmer The aged farmer and his wife were leaning against the edge of the pigpen when the old woman wistfully recalled that the next week would mark their golden wedding anniversary. "Let's have a party, Homer," she suggested. "Let's kill the pig." The farmer scratched his grizzled beard. "Gee, Elmira," he finally answered, "I don't see why the pig should take the blame for something that happened fifty years ago."

FBI probing Florida anthrax cases The FBI is investigating the possibility that the anthrax bacteria that killed one Florida man and was detected in a co-worker is a result of bioterrorism or criminal activity. A Virginia man may also have a case of the disease.

Fire your boss! More than 5.5 million jobs worldwide have been eliminated due to corporate downsizing in the past 10 years. For this reason people are deciding to take their futures into their own hands. This phenomenon has caused over 27 million members of the workforce to start working from home, according to a former editor of "Success Magazine". The explosion of home-based experience is largely due to the latest developments in new Internet technologies & E-commerce. These new technologies are now available at realistic prices for those who desire to work from home.

The florist's mistake On opening his new store, a man received a bouquet of flowers. He became dismayed on reading the enclosed card, that it expressed "Deepest Sympathy". While puzzling over the message, his telephone rang. It was the florist, apologizing for having sent the wrong card.

"Oh, it's alright." said the storekeeper. "I'm a businessman and I understand how these things can happen." "But," added the florist, "I accidentally sent your card to a funeral party." "Well, what did it say?" ask the storekeeper. "'Congratulations on your new location'." was the reply.

gaily "Are you ready? Come along then," Hela said gaily.

gamble gamble on a toss of the dice. gamble in sugar. Don't gamble with safety.

game That game must (have) been fixed.

gee exclamation of surprise or wonder, a euphemism for "Jesus." Gee, I wonder why I am such a loser! Bob said "Gee!" when he saw his new bicycle.

get someone wrong Please don't get me wrong. A: I guess you don't like Bob very much. B: Don't get me wrong. He's a nice guy but he's lazy. A: Are you saying he drinks too much? B: Now, don't get me wrong. I just said he liked to drink. A: Are you saying she's ugly? B: Now, don't get me wrong. I just said that I've seen prettier girls. A: Are you saying he's a cheapskate? B: Don't get me wrong. I just meant to say that he is very thrifty.

go go for broke. go for it. They are going down in the worldĄüthey have a much smaller car than they used to have. Do not go on like that.

Hacking U.S. v. LaMacchia, 871 F.Supp 535 (D. Mass. 1994); U.S. v. Morris, 928 F.2d 504 (2d Cir. 1991); U.S. v. Riggs and Meidorf, 743 F.Supp 556 (N.D. Ill. 1990).

hazardous Cigarette smoking may be hazardous to your health. embark on a hazardous enterprise.

Hi-Fi high fidelity.

hit or miss Things are no longer done in a hit-and-miss manner. Let's hit or miss.

homely This hotel is a homely and comfortable establishment. The psychologist explained my problem in homely terms. Mary was a homely girl.

honest The man who I believed was honest betrayed me.

I love you Besides "I love you," what three words does a wife want to hear most? "I'll fix it."

ill You must be ill, because you look pale.

in My watch is similar to his in shape. He is second to none in math.

infidel war against the infidels.

inflate (verb) to fill with air. We should inflate the car's tires before we begin our road trip.

information Your information is confidential, it will not be sold or used for any other purpose, and you are under no obligation. Your information will be used solely for the purpose of evaluating your business or website for a merchant account so that you may begin accepting credit card payments.

Intellectual Property State v. Perry, No. C-960287, 1997 Ohio App. LEXIS 453 (Feb. 12, 1997); John Perry Barlow, The Economy of Ideas,WIRED 2.04 (1994); Mark A. Lemley, Intellectual Property and Shrinkwrap Licenses, 68 S. CAL. L. REV. 1239 (1995).

Intellectual Property & Link Washington Post Co. v. Total News, Inc., No. 97 Civ. 1190 (PKL)(S.D.N.Y. complaint filed Feb. 20, 1997).

Jimmy Jimmy is almost 29 years old, his friends have already gotten married, and Jimmy just dates and dates. Finally a friend asks him, "What's the matter, are you looking for the perfect woman? Are you that particular? Can't you find anyone who suits you?" "No," Jimmy replies. "I meet many nice girls, but as soon as I bring them home to meet my parents, my Mother doesn't like them. So I keep on looking!"

"Listen," his friend suggests, "Why don't you find a girl who's just like your dear Mother?" Many weeks go by and again Jimmy and his friend get together. "So, Jimmy, did you find the perfect girl yet? One that's just like your Mother?" Jimmy shrugs his shoulders, "Yes I found one just like Mom. My Mother loved her, they quickly became friends." "Are you and this girl engaged, yet?" "I'm afraid not, my Father can't stand her!"

kill or cure adopt a rough kill-or-cure method.

learning A little learning/knowledge is a dangerous thing.

let up The heat let up in the evening. It has snowed for three days without letting up.

letter Dear Sir / Madam,

My name is Riki. In this spring I graduated from A high school/university in Japan (I am a high school student now/ I am working at B). I would like to take your undergraduate program from Fall 2002 to major in accounting. I would like to know about your university and programs you offer. Please send me your latest undergraduate catalog and application form for a transfer student/freshman by air as soon as possible. My address is stated below. I look forward to hearing from you soon.



Life's filled with ups 'n downs... Natural High: falling in love Natural low: falling off a cliff High: a great idea. Low: a great idea that someone stole from you. H: taking a drive down a pretty road. L: being dragged behind a car down a pretty road. H: hugging a big teddy bear. L: hugging a big, sweaty sumo wrestler. H: playing miniature golf. L: playing miniature pool. H: orange juice when you're really thirsty. L: orange juice when you just brushed your teeth. H: a walk in the rain. L: a walk in acid rain. H: witnessing a shooting star. L: witnessing a shooting.
live Only one person in two billion will live to be 116 or older.

Link trading Link trading does two very important things for you. First, it brings qualified traffic and second, link trading helps to improve your ranking on search engines. "Link Trading" (also known as "swaps" or "reciprocal links") between websites is second only to search engines in terms of the way people find information on the web. This means that link trading is crucial to the promotion efforts of any website. Websites that do not have an effective link trading strategy are missing out on an ever-increasing amount of qualified site traffic.

make or break This movie will make or break him as a director. a make-or-break policy.

man So many men, so many minds. Every man has his humor. A man waned us that the road was icy. What the fool does in the end the wise man does in the beginning.

Man calls home. Maid answers phone. He says, "Can I speak to my wife?" She says, "No, she's upstairs in bed with her boyfriend." He says, "Ok, go to the hall closet and take out my shotgun. Go upstairs and kill them both." Being the loyal maid, she says, "Ok." 5 minutes later she picks up the phone and says, "Ok, they're both dead. What should I do with the bodies?" He says, "Throw them in the pool, and I'll take care of them when I get home." She says, "We don't have a pool." He asks, "Is this 555-1234?"

Mark Twain "If you pick up a starving dog and make him prosperous, he will not bite you; that is the principal difference between a dog and a man."

Martin Luther King, Jr. Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.

Michael Jordan Michael Jordan makes more money from Nike annually than all of the Nike factory workers in Malaysia combined.

misunderstand A: I resent your criticism. B: Don't misunderstand me. I just want to help you.

Mohammed The most common name in the world is Mohammed.

molecule (noun) a collection of atoms joined together by natural forces. Water molecules are made up of two hydrogen atoms and one oxygen atom.

nap nap or nothing. nap hand.

Napoleon Hill "Whatever the mind can conceive and believe, it can achieve."

neck or nothing Whatever the risk; at any cost. The term comes from racing: if you can't win by a neck you are nowhere.

The New Employee The new employee stood before the paper shredder looking confused. "Need some help?" a secretary asked. "Yes," he replied. "How does this thing work?" "Simple," she said, taking the fat report from his hand and feeding it into the shredder. "Thanks, but where do the copies come out?"

plastic In 1976 plastic outstripped steel to become the nation's most widely used product. Today we make and use more plastic than we do steel, aluminum, and copper combined. Last year the United States plastics industry, the world's largest, produced more than 21 million metric tons, worth more than eighteen billion dollars. This decade has seen the advent of what might be called "superplastics"--sophisticated materials custom-tailored to possess an almost infinite variety of properties, from strength to lightness to conductivity to slipperiness to inertness.

A plastic is a "polymer," meaning made of numerous parts. A polymer is a complex substance composed of giant molecules, themselves made up of hundreds or thousands of once-independent molecules linked in structures that are similar to, but also profoundly different from, what went into them. Chemists string smaller molecules together to form the giant polymers with heat, pressure, and the addition of other chemicals. The elements making up these polymers are relatively few, but they can be combined in an almost infinite variety of ways to produce such plastics as polyethylene, polystyrene, polypropylene, polyurethane, polyester, and a host of other elaborate, polysyllabic substances as well as such familiar materials as Teflon, nylon, vinyl, and epoxy.

The basic materials for the manufacture of plastic are petroleum and natural gas. These hydrocarbon materials are processed into a waxy, moldable -- hence "plastic" -- substance called resin. We associate steel with labor-intensive mills in Pennsylvania and Ohio; resin originates in computer-controlled plants that cluster along the central Atlantic seaboard and the Gulf Coast. Resin plants look less like steel mills than like oil refineries, because -- like the latter -- they manage continuous chemical reactions. The most common resin is polyethylene, of which the United States produced about seven million tons in 1984.

What Color is Your Website In how many different ways does your website communicate to your visitors? The answer is two. The first avenue is the copy (your writing), while the second is the choice of colors you use. This report is the first is two- part series on understanding how your site communicates to your visitors.

In part one, we will learn about how colors affect and influence the mood of your readers. Part two will explain how to use words and phrases to propel your visitors to take attention. So what color is your website?

During site creation, it is very easy to fall into the trap of "if I can, I will" thinking. This method of thinking is very dangerous. The premise is if I can create a site with 256 differently colored words, backgrounds and graphics, I will. Your site may look great, but what will you accomplish?

The disadvantage to creating a single site with dozens of different colors is color compatibility between different operating systems, monitors and browsers. If the browser of your visitor cannot show an exact color from your website, it will choose the closest or mix the nearest two colors.

This is called dithering. The result can be something you did not want or expect. The best way to avoid dithering is to optimize your site colors. The best way to optimize your colors is to use the colors in a 216-color palette. You can find additional information on dithering by searching by the following words: dithering, avoid dithering and halftones. By designing a site with this in mind, your site will appear as it should to all of your visitors.

Now that you have learned about dithering, let's learn how colors evoke a broad array of emotions, and influence our decision-making process every day. By using these nonverbal clues to your advantage, you can influence how your visitors feel about your site.

The three primary colors are yellow, red and blue. The secondary colors are orange, green and purple. The secondary colors are the results of mixing two primary colors together. Yellow and red will create orange. Yellow and blue will make green. Blue and red will create purple. Ofcourse, mixing secondary colors with primary colors will further increase color variations.

Here are some of the emotions and moods commonly associated with the more popular colors. Remember, these examples are broad emotional definitions for each color.

Red: Red is designed for the daring, persuasive and passionate. It also represents "danger", "stop" or heat. Red can be a very powerful motivator when used with proper corresponding words. Words and phrases to highlight with red include: "Act Now", "Stop", "Order today", "Red hot", "Don't miss out" or "Don't miss this opportunity".

Blue: This favorite color for many individuals promotes trustworthiness, success, seriousness and calmness. Use blue in the beginning or end of your sales pages. This should help to encourage the trustworthiness of your site. Here are some words and phases to use with blue: "Our history", "mission statement", "Slow down", "Quiet", "Calm" and "Teamplayer".

Green: Money, security and conservative emotions are evoked by the use of green. Here are some examples to highlight with green: "Order from us", "Secure", "We don't gamble with your money", "Education" and "Your future".

Yellow: Yellow is thought to be playful and associated with movement. In most cases, use yellow in logos and banners and not highlighting text. Yellow can be difficult to read on white and certain other backgrounds. A few good words to highlight with yellow are: "Hurry up", "Get it now", "Go" and "Fast".

Black: Hopelessness and high tech can describe black. Black is lifeless, however, it is the backbone of internet pages. You can use black with any word or phase.

Purple: Purple represents royalty and justice. Purple should be used sparingly in website design, because it also promotes ambiguity and uncertainty. Some words purple could highlight include: "Law", "Fairness", "Hierarchy", "Family" and "Honor".

Neon colors: Neon colors should be used for sites with teenage audiences.

Medium/neutral tones: These colors should be used on sites with an older target audience.

Colors speak their own language and evoke emotions instantly. Use colors sparingly, yet intelligently, in the creation of your website. Once you understand how to intertwine colors into your site, your sales should increase.

10 Ways To Get Your Ads Or Messages Noticed! Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.
2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop what they are doing when they see that word.
5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.
6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile". People use smiles offline to gain people's attention and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read the FAQ before posting a message or ad anywhere.
RIDE THE SERVICE REVOLUTION I called my ISP the other day, a one horse operation in a one horse town. Got a message. Punch this for this, punch that for that, etc. And finally, "Please stay on the line and a technician will be with you shortly. Our average hold time is 12 minutes." Ummmm.

30 minutes later I gave up listening to elevator music. When I redialed, I managed to punch the right number, and left a message. Got a reply, too. Someone called back six hours later. My question was answered in two minutes. And as I had suspected, it was their error, not mine. I even got a thank-you for pointing it out.

The Cost Of Waiting

Half an hour of listening to a kind of music I don't care for, preformed in a please-everybody mode? Not exactly billable time. A six hour wait to arrange things so I could accomplish a task for a client? The wait cost my ISP nothing. It cost me 30 minutes. And it delayed my response to a client by six hours.

If there was another ISP within my calling area, I would have switched services, for this happens too often. The very idea that my time is meaningless while yours is invaluable gives me a pain where I sit.

Elevator Music For All

This "infection" in phone systems is now an epidemic. It satisfies the needs of management at the expense of customer time. If asked about such systems, I would point out they hurt in the long run. Can you picture the response to such a comment made to the owner of my current ISP? Or the CEO of Bank Of America? Yet businesses that accept customer service and support as the number one priority will succeed big time in the years ahead. Those that continue to erect barriers to shield them from their customers will decline, even fail.

Focus Beyond The Immediate Sale

Many businesses today seem totally focused on the sale. Many have cut customer services and support to the bare minimum. This has come about in part through overuse and abuse of downsizing. Which means, really, doing the best you can with fewer employees to cut salary overhead.

In this, a fundamental seems to have been overlooked. The lifetime value of a customer. Many will pay $50 - $80 to obtain a customer. Why? Because repeat sales will amount to much, much more over the long term. But there will be no repeat sales without great customer support. Companies who seek cost savings by decimating their service operation and staff will be losers soon enough.

When the economy is good as it is now, price will not sell, for all have discretionary dollars. What people look for in times like these, and what they are coming to demand, is service and support. While they may be unwilling to pay extra for it, they will do so over time. They will choose to do business only with those companies that provide it.

Why E-Books are More Powerful Than Advertising As we all know, there are hundreds of ways that you can advertise your online business. With all the competition out there for customers, it is important to try to offer something extra that will make your business stand out from the rest.

These kinds of "value-added" incentives come in all sizes and shapes: entries into a contest or sweepstakes, extra merchandise, travel incentives, and even cash rewards. However, there is one thing that you can offer to your customers that many people overlook -- your own expertise. What do I mean by this?

Well, many people who come to your online business will be looking for ways to start their own enterprises (it's one of the hottest topics on the web). Since they have shown an interest in YOUR site, you must have done something right! Therefore, as an incentive to your customers, you can show them how THEY can have a compelling, successful business as well.

There are many ways you can pass along your knowledge to your customers: newsletters, advice sections, or even personal communication with your clients. One of the best ways to share your expertise with your customers, however, is to offer them free e-books (electronic books). These electronic books are easily constructed and distributed through your web site, and offer many distinct advantages.

First, e-books have a long reach. If your book is well-written and/or especially entertaining or enlightening, then it will probably be seen by more than one user for each download -- it will be passed from one user to another. This means that you will be reaching many secondary audiences that ordinarily would not come in contact with you or your business.

Mark Joyner, CEO of, is credited to have started the whole e-book marketing craze way back in 1995 with his e-book titled, "Search Engine Tactics." The e-book was the first of this kind, was downloaded by over a million people, and was instrumental in the success and high visibility Mark enjoys today. "Search Engine Tactics is still the only ebook ever to get a 5-Star rating from ZDNet.

Offering an e-book to your customers will also build your own credibility. By sharing your knowledge, you are proving to your customers that you have experience and expertise in that subject area.

Make Your Site Design Work Your Web design evolves in response to company growth and customer needs. Measure the effectiveness of the changes you make along the way to make sure you are only making the changes that improve sales. Even simple daily changes, such as updating content and sales promotions, can have a big impact on the customer-friendliness of your site.

First, define a target measurement. In other words, what measurement signifies great design for your business? Increased traffic? Increased sales? Increased repeat visitors? All three? Some general factors to look at include changes in Web site traffic flow, the number of sales made, and customer response to design changes.

Start Tracking Design changes are made with a purpose in mind. For example, redesigning the order page is a change driven by the need to match shopping patterns. In this case, the redesign should facilitate the ordering process and decrease the likelihood customers will abandon the sale. If the number of orders decreases or the number of questions about the ordering process increases after you've made a change, you need to find out specifically what your customers find difficult and rectify the problem.

Monitor site traffic. A favorite measurement tool on the Web, site traffic reports supplied by your server's software or by your ISP can include such information as daily or hourly traffic volume, most requested pages, or error messages. In addition, referrer logs tell you where visitors came from and what pages they visited on your site.

Measure sales volume fluctuations. Though commonly used to measure the effectiveness of changes to site design, it might not be the most accurate indicator of a successful design. Many factors contribute to fluctuations in sales volume, one of which could be changes to design. Consider this when tracking the effectiveness of a design change, but use it in conjunction with other measurements.

Conduct customer surveys. Use online or e-mail surveys to elicit customer feedback. Remember the adage, "The customer is always right"? If you really want to know if something works in your site design, go straight to the customers.

A change in your site should increase traffic and facilitate flow from the product information section to the order area. Most important, sales should increase. Compare your data to previously established baselines or to target numbers established through comparison with similar sites.

Relate customer survey data to sales information and page traffic. If the cost of the design change was greater than the increase in sales for a three-month period, the change was probably not worth the investment.

Improve Initiatives Based on the results of a cost-benefit analysis, decide whether to expand, maintain, reduce, or temporarily suspend your site design initiatives. You might need to consider a new designer or to hire one if you've been doing it yourself. You don't want to fix something that's not broken, but you do want to scout other vendors and rerelease your site with competitive features and functionality.

There are many ways to advertise on the Internet, some of the most popular are FFA pages, Opt-in email list, and classifieds. Below I will take you through some of the traditional methods of advertising on the Internet. Try some or all , try these once a week, once a day, or twice a day. As long as you advertise smartly, then you can't lose.

An FFA page or free for all links page is a personal web page that list many different opportunities and is usually viewed by thousands of viewers in a certain time period. One easy way to post your url to these sites, is with url submission software. It is a program or website that submits to many FFA's or classified ads at once. Before you use these submitters, it is wise to get another email address to use to deal with the increased volume of email that you will get.

Free Classified Ads System Another great method of advertising is with classified ads. Internet classifieds can bring in some decent results.

With this system, you can give away UNLIMITED free classified ads. Here are a few ways you can use this system to your advantage. You can say, "Subscribe to my newsletter today and get a free classified ad." Or "Visit my website today and get a free classified ad." Or "Buy this product today and get a free classified ad." Get the drift? You can use your Free Classified Ads System to get your prospects and customers to respond faster and increase your sales.

Another approach to advertising is in electronic magazines, which are sent out to subscription holders. These e-zines might not get immediate signups, but it is still another approach. Simply email the administrators of the e-zines below and ask for them to place a free ad in their ezine. If your really looking for a targeted audience and your willing to pay for it, then you can try out some paid advertising.

Many business people are finding out that they can now advertise in ways that they could never afford in the past. The cost of sending mass email is extremly low and the response rate is high and quick.

Free Post Cards System With the Free Post Cards System, you can give away UNLIMITED free greeting cards to people worldwide. People can drop by your site and, using the Free Post Cards System, send an e-greeting to anyone in the world using one of the dozens of eye-catching designs.
Free Reminder System In our busy day and age, EVERYONE needs reminders! Your Free Reminder System works in two ways to provide them. You can enter items into the system YOU need to be reminded about ("Contact Fred today to renew our contract.") And you can have all your visitors enter items they need to be reminded about. The system will then automatically notify them at the time they designate.

People will use your system to remind themselves about important dates and events and while there can click on your links to visit other parts of your website. Or, as already stated, you can rent this space to others, generating extra income.

What About Real Estate? You Have a Name, Where Do You hang your E-Shingle? This is a bit lengthy, but if you ever thought about working from home this is a must read! The SECOND step to controlling your destiny! Owning your own business! Being in charge of your financial future! The freedom! Being your own boss! Avoiding the stress and bother of commuting! And shucking off all those office politics! Yes, the advantages are considerable!

Real Estate You need to decide where you will house your business. You have several options the most common are: Rent, Buy or Build. Off Line it's pretty obvious what these options are. What does this mean in an online business? Let's equate each one to a 'type' of website then explain pros and cons.

A. Rent = Free Website - You get it for nothing, or minimal cost, you can design the empty space as you wish.

The Pros: Inexpensive, free to use as you want, in control of the resources, customizable to fit your needs. You're ready to START you business.

The Cons: You need to be a contractor, you need furniture, you need to install your own phone, put up your own sign, run your grand opening, unknown Startup time, you have to KNOW what you want and KNOW what you need for your business, you have to know how to design it, if they tear it down, or the owner sells, you could be OUT OF BUSINESS.

B. Buy = Self Replicating - It's pre-designed, it works right away.

The Pros: It has a low cost, you don't need to know how to build it, all utilities are included, it is running right away and someone made decisions for what you need. You're IN Business.

The Cons: You cannot make changes, you are limited with advertising, you can only deal with the utility companies you're given, your store looks just like every other one on the street, you cannot grow, expand or develop. Your business is Pre Defined. You are committed to selling whatever this is offering, forget changing your mind or focus, You must compete with an unknown number of other business people with the same products and store front. TOUGH BUSINESS POSITION!

C. Build = Design & Hosting Packages - Includes property, building, maintenance, support, location, advertising, promotion, traffic, experts in the field, and more. A REAL Business.

The Pros: You have total control of the design, you can make changes and customize to suit your needs. You have experts to guide you to make the right decisions. You can choose the layout. You have a pre defined startup time. You are guaranteed the work, the support, the maintenance. You are unique, you can be promoted individually, you benefit from the traffic in your neighborhood. You can add products and services as you go. You can make changes, change your focus, expand your staff, grow with your business. People will want to come to your store to see what you have now! High Tech Tools, impressive advertising, marketing, it goes on. YOU HAVE A SUCCESSFUL BUSINESS START!

The Cons: Higher Cost, possible mentor for utilizing the tools. may need Training. Many companies and price ranges to choose from. Confusing, what's it all about, where do you turn?

Marketing as a Second Language One of the defining features of Western civilization is that we're all amateur marketers by default. Regardless of what our mother tongue is, the second language we are most exposed to is invariably Hype.

By the time a child is five years old he is probably able to sing more jingles than songs and identify more corporate logos than letters of the alphabet. No wonder, since it can be very difficult to tell where a hamburger or a toy or a movie leaves off, and where a global marketing juggernaut begins.

Consider an average day in your own life. Because the most precious commodity in our marketing-based society is Consumer Attention, the fast and furious battle for our awareness clobbers us during every waking hour.

Rather than list all the places and ways in which marketers grab our attention, it would be easier and more poignant to list the places and situations that are free of any marketing message: to wit, none.

You pretty much have to leave society and head off into nature to get away from it all, right? Wrong. The average person dressed and equipped for the great outdoors displays more corporate emblemry than a Nascar racer. If that's not enough, they're probably imprinting the earth with a shoemaker's logo with every step.

The point isn't to decry this arguably greed-warped and spiritually bankrupt situation, but rather to sharpen our own marketing skills from it. For instance, don't be fooled by the name -- junk mail is a goldmine of marketing intelligence. Collect it. Become a student of it. Ask others to save theirs for you, especially those items that they like and dislike most.

Then, reverse-engineer it. By reverse-engineering, I mean try to figure out the reasoning behind every decision. Why this envelope? Why this headline? Why this message to this recipient? That's the great thing about marketing, there are no secrets. If it works, it's out there getting in all our faces. If it doesn't, you won't see it... at least, not much.

Try to get in the habit of reverse-engineering all the marketing messages that hit you throughout the day. Each of those messages cost someone money, they weren't taking potshots. That's not to suggest that it's all good. Actually, you can learn as much from bad or inept marketing as from the good stuff, so don't dismiss schlock too quickly.

If marketing is the second language of the Western world, then speaking it fluently is just a matter of developing some good listening skills. As with any language, there's a science behind the art. Master the underlying structure, and all the power-packed headlines and spiffy taglines will follow.


AllAdvantage's Infomediary Man? (I-Man) creates a meaningful exchange of information and value between consumers and advertisers. As a member of AllAdvantage, you get: Rewards for surfing the Web with your Viewbar? software; More rewards when your referrals surf the Web with their Viewbar; Easy access to the information you want on the Web; Special member-only deals and offers. This is First Come First Serve.


We give you the opportunity to choose how much you want to be paid for receiving an e-mail advertisement, filling out a survey, signing up or visiting one of our advertisers web sites.
We will send you e-mails as often as you like, every day, every week, every 2 weeks or every month. The choice is yours to make. We will send you targeted e-mail based on your profile and location, our advertisers will be able to select the members who will be interested in what they are offering. This level of targetting is important to our advertisers and we share the benefits with you.
Then you can use our referral center to tell you friends. We will pay you a $10 bonus for each of your referrals who becomes an active member of our community. When we send them their first payment we'll also add $10 to your account.
Earn up to $10 per e-mail. When we have an advertisement which matches your profile and cost we will send it to you when your next e-mail is due. If for whatever reason we do not have a match we will send you a random advert that may or may not be of interest. For these adverts you will receive up to $10.


Let The Internet Pay You, I Do! I have come across something that made me think of you. You and I both have talked about how awesome the Internet is and how it will change our lives. Well, I have just come across this new website that really caught my attention!

I would like you to take a look at a website that I have found, it may be just what we are looking for. It actually provides a way to earn an income from world-wide growth of the Internet. One of the things the Internet has done is actually create a brand new marketplace with unlimited potential. Best of all, this marketplace is open to anyone with a computer! I am excited about what they have to offer and I wanted to let you know so that you could join too.

What really intrigues me is how the money is earned. It is not like a traditional business because the Internet has actually created this new marketplace to allow any average person to earn a substantial income! Unlike most businesses, you are not required to sell products or anything like that. Best of all, there are no costs involved! There are no hidden costs, it is totally free!

I have come across something that made me think of you. You and I both have talked about how awesome the Internet is and how it will change our lives. Well, I have just come across this new website that really caught my attention! I would like you to take a look at a website that I have found, it may be just what we are looking for. It actually provides a way to earn an income from world-wide growth of the Internet.

One of the things the Internet has done is actually create a brand new marketplace with unlimited potential. Best of all, this marketplace is open to anyone with a computer! I am excited about what they have to offer and I wanted to let you know so that you could join too. What really intrigues me is how the money is earned. It is not like a traditional business because the Internet has actually created this new marketplace to allow any average person to earn a substantial income! Unlike most businesses, you are not required to sell products or anything like that. Best of all, there are no costs involved! There are no hidden costs, it is totally free!

At no other time in our History has there been such a powerful communications tool such as the Internet. When it comes to building an organization of people, you can accomplish in 1 month what would normally take years to do in a traditional referral business without the time and expenses invested in travel, business meetings, hotels, postage, etc..

YOU are paid to receive email! Earn $10 instantly when you enroll! is an email community built by and for you, so when you refer someone you know, you're sharing the wealth of the Internet with your friends and family. Remember to include your Member ID along with your referral ID whenever you contact someone about joining, so you can be sure to get credit for their membership. There's no limit to the number of referrals you can get paid for, so start today!

Downline Club

This club is focused on helping members find their goals, achieve those goals, and to help our members build an organization that will earn you residual income for the rest of your life. We are currently in a pre-launch, so details of our opportunity are not available. We will give out all the information needed to get started in building your business as soon as we meet our predefined member base of 10,000 members.

However, we can tell you that this is the first downline club to work this opportunity the way we can. And we can also can tell you that you will NOT have to sell ANYTHING, no paperwork, don't have to attend conference calls, no stocking inventory, no pressuring people, no billing or collections. We will take care of ALL this and more, all for joining our downline club. I can also tell you that in order to succeed in this business opportunity, you just have to show your family or friends, or Internet buddies your personal website that we provide for you. Its really that simple!

What you will find here is a very exclusive program to help make you money. We are currently in a prelaunch. What this means is it is a chance for you to build a large member base before you enter the opportunity. Because every person that joins Monthlyrewards under you and then joins our opportunity will be your personal enrollee in the program. Prelaunch will end when we either hit 10,000 members or 4 weeks, whichever comes first. At this time, all the info will be available in the members area along with a signup link so your downline can join the opportunity.

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